About Us

My New Red Shoes is a 501(c)3 nonprofit organization dedicated to improving the educational experience of disadvantaged students in the San Francisco Bay Area by providing them with the basic necessities of new clothes and shoes for the start of school. Since 2006, My New Red Shoes has served nearly 28,000 children in need.

Our Mission

My New Red Shoes helps homeless and low-income children look and feel confident as they start the school year by providing them with new clothing and shoes and by rallying youth and adults around this effort through volunteer and educational opportunities for individuals, families, schools, corporations, and community groups.